About Sign In or Register. Jump to navigation. Referring to personas is one way to prevent decision-making based primarily on personal self-reference or assumptions. We formed groups of 8 people and assigned a persona to each person. I work in a company where team members are in many global locations.
We create personas using a few steps:
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You will witness an immediate shift in thinking, and enhanced engagement and collaboration. It is difficult to embed a lasting mindset shift by hanging persona descriptions on walls or around the office, or by distributing a digital format for teams to review. In my fledgeling practice, I am surprised how difficult it can be to communicate what is really needed from them in terms of buy-in when it comes to personas, journey mapping, etc. Aaron leads, teaches and practices human-centered design to deliver measurable value, drawing on global Design Thinking experience in many domains. Cody, great to hear that you will try it.
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